Can’t stand energy gels? Try ketchup. Bizarre idea from Heinz

Complete with Ketchup instead of the normal ones energy gels during the race. No, it’s not a joke or even an April Fool’s joke (that would be out of season anyway).

A truly bizarre challenge was launched by one of the world’s ketchup giants, Heinz, who has been leading for several days “Run On Heinz” campaign. in the USA and Canada. It offers runners access to an endless supply of disposable ketchup bags for free. Single servings like those found in fast food are present in dozens of restaurants and retail stores New York, San Francisco and Toronto, to name a few, are waiting for runners to claim for free during their runs. The campaign requires distribution locations to also be listed on the most important apps used by runners.

The campaign is really bizarre, but let’s face it, would you ever consider replacing the gel with a ketchup bag?

Definitely difficult, as ours also explains nutritionist Massimo Rapetti.

“The only advantage of ketchup is that it’s not as sweet as a gel, so it can be a panacea for those who suffer from the use of sugary products, but nutritionally the two products are not comparable. smallest”.

Surprisingly, ketchup contains several substances that can help, such as electrolytes, potassium and magnesium, which are also found in anti-fatigue and anti-spasm gels. The difference lies in the amount of substances contained, which are balanced to offer a tasty taste, but certainly not to act as a supplement. For example, in 100 grams of ketchup there are 23.2 grams of carbohydrates, 1.2 grams of protein and 1.8 grams of salt. And we are talking about 100 grams of the product, because in single-use bags, the content provides only 10 calories and two grams of carbohydrates. However, there can be 30 to 60 grams of carbohydrates and 0.5 sodium in a gel pouch. Of course, fats are completely absent.

“In ketchup, acetic acid and salt could be interesting for preventing cramps,” Rapetti adds—but we’re talking about a product that wasn’t designed and balanced for use by athletes.

By comparison, for the average marathon runner who wants to consider replacing gels with ketchup, up to 60 10ml sachets could be needed. In short, not exactly easy to use.

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