Chanel Wonderland at Rinascente Duomo: the prettiest and most beautiful shopping destination in Italy

On December 1, she started the Milan holidays. Wonderlandwonderful world Chanel beauty which becomes one experience destination in a central position Renaissance in Piazza Duomo.

It all started with the lighting of the lights on the facade of the department store with the symbols of the house in the presence of Martina Riva, councilor for sports, tourism and youth policy.

The installation will illuminate the center of Milan until January 4, 2024along with illuminations with giant bottles of perfumes from the maison, from Chanel N.5, to Chance and Allure Home, which on the same day came to life on Corso Vittorio Emanuele, a pedestrianized shopping street.

A cascade of refined gift packages in the emblematic white and gold color decorates
a gallery below which light installations reflect the profile of the iconic bottle
from No. 5.

This refined flash of lights was joined by the opening of a elegant pop-up shopwhich is located at floor -1 at the Flagship Store in Piazza Duomowhere you can enjoy all the beauty of the Chanel beauty universe between technology and tradition.

The space was designed with several dedicated spaces fragrance, makeup and skin care
maison, as well as creating personalized Chanel gifts.

For example, Air Parfum Discovery is innovative, a unique fragrance diffusion system that guides you in blind olfactory discovery of Chanel perfumes.

There is also a dedicated area limited collection and exclusive fragrance boxes the most iconic.

THE Limited edition skin care are offered in a new refillable container, ideal for travel and la Holiday 2023 makeup collection, with expensive palettes decorated with glittering sequins that light up the look and skin with a thousand faceted highlights are exposed to discover. On Makeup Station it will be possible to order a free personalized make-up consultation. The shopping experience can thus be experienced in a more traditional way by relying on the help of beauty experts or independently with the support of a virtual make-up system. Trying out Chanel.

Fragrances also have a dedicated area where you can experience a personalized 15-minute consultation in the welcome lounge with exclusive olfactory pathwaydesigned to guide you in discovering the ideal Chanel fragrance.

Since it’s holiday time, the art of gift giving couldn’t be reevaluated according to the codes of Coco maison: thanks to the innovative app The gift generator is It is possible to find the perfect gift, and in the packaging area you can personalize gift packages by choosing boxes, ribbons and decorations.

Customized greeting cards can be created and printed on the spot, giving each gift a touch of originality.

At the end of the pop-up journey, the public will find an evocative festive photocallfor all selfie addicts where you can take a picture in front of double C logo, for a souvenir signed by Chanel for a shopping experience among the wonders of the brand.

It couldn’t be missed a relaxing break on this refined Christmas experience journey. TO Chanel Wonderland temporary cafefurnished like a Parisian bistro, you can enjoy a Croque Monsieurand sip a cappuccino with a camellia drawn on the foam.

The wonderful world of Chanel has arrived in Italy to accompany us, the dreamers, into the new year.

Photo © De Pasquale + Maffini

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